A new global study conducted by Mediahub, Snapchat, and attention measurement leader Amplified Intelligence reveals the outsized influence that media platform selection and creative choices have on driving consumer attention and business outcomes. In particular, tapping into “consumer happiness” and choosing digital platforms and ad creative that cultivate and reinforce that feeling, can help brands
Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9% A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be a drag on marketing and advertising
Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the
Since it was founded in 2008, Interpublic’s IPG Mediabrands unit arguably has undergone more change in leadership, organization, product, services and philosophical approach than any of the other major agency holding company media-services divisions. So it shouldn’t be surprising that its transformation has continued under its most recent chief, Eileen Kiernan. What is surprising is
We’re living through a golden age of sports, and marketers are waking up to the opportunity in greater numbers than ever. As Super Bowl LIX approaches, Kevin Collins, EVP, sports marketplace strategy at MAGNA, explores the key drivers behind the boom and the reasons brand advertisers (and media buyers) should focus their sports strategy on
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual Tech and Data Showcase at CES in Las Vegas. “Emotional engagement has the power to make us feel something deeply meaningful. And that is
With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days.
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief
Holding company network creates bespoke unit to manage biotechnology giant’s business Biotechnology giant Amgen has awarded its U.S. media business to Interpublic Group of Cos.’ Mediabrands after a four-month competitive review supported by MediaLink.
Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by