OUR MISSION
We are Mediabrands, a client-first, consulting-led, community-driven group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.
Recent Headlines
Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the Magna Media Trials study, titled “Societal Sync,” brands were able to triple purchase intent and double search intent by targeting culturally relevant content aligned with their unique brand perspectives.
Since it was founded in 2008, Interpublic’s IPG Mediabrands unit arguably has undergone more change in leadership, organization, product, services and philosophical approach than any of the other major agency holding company media-services divisions. So it shouldn’t be surprising that its transformation has continued under its most recent chief, Eileen Kiernan. What is surprising is how much it has accelerated.
We’re living through a golden age of sports, and marketers are waking up to the opportunity in greater numbers than ever. As Super Bowl LIX approaches, Kevin Collins, EVP, sports marketplace strategy at MAGNA, explores the key drivers behind the boom and the reasons brand advertisers (and media buyers) should focus their sports strategy on the growing number of tentpole events in the sector.
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual Tech and Data Showcase at CES in Las Vegas. “Emotional engagement has the power to make us feel something deeply meaningful. And that is the most valuable currency of them all,” Disney Advertising President Rita Ferro said onstage. Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment
With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days.
