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IPG wins Anthropic’s US media business as the AI startup’s valuation continues to soar

IPG wins Anthropic’s US media business as the AI startup’s valuation continues to soar

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Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

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MAGNA revises adspend forecast downwards

MAGNA revises adspend forecast downwards

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MAGNA Global Ad Forecast Summer Update Shows APAC Growth Slowing

MAGNA Global Ad Forecast Summer Update Shows APAC Growth Slowing

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Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

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Advertisers Need to Diversify to Get Streamers’ Attention, Study Shows

Advertisers Need to Diversify to Get Streamers’ Attention, Study Shows

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More Than A Buzzword: The Evolution Of Retail Media

More Than A Buzzword: The Evolution Of Retail Media

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T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts

T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts

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NEW RESEARCH FINDS PLATFORM AND CREATIVE CHOICES ARE KEY DRIVERS OF CONSUMER ATTENTION ONLINE

NEW RESEARCH FINDS PLATFORM AND CREATIVE CHOICES ARE KEY DRIVERS OF CONSUMER ATTENTION ONLINE

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Ad Forecaster Reduces Growth Prediction for 2025, Citing Poor Economic Visibility, Low Consumer Confidence

Ad Forecaster Reduces Growth Prediction for 2025, Citing Poor Economic Visibility, Low Consumer Confidence

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IPG Mediabrands
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