Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,
TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the
The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress New York, NY – March 2, 2021 – IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity
Mediabrands’ out-of-home agency Rapport claims to be the first media agency to offer all U.S. clients sustainable eco-friendly signage designed to purify the air. The “Rapport Beyond” initiative uses a special coating of Titanium Dioxide (TiO2) affixed to printed materials like billboards and related media products to remove NOx gases such as carbon emissions and
NEW YORK–(BUSINESS WIRE)–Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond —billboards and related media products that effectively offset carbon emissions and purify the air. The latest initiative in Rapport’s long-term commitment to sustainability, Rapport Beyond gives
IPG Mediabrands is appointing Rahel Rasu as Global Chief Communications Officer to manage all internal and external communications strategy for the global media agency network. Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications and corporate social responsibility. Based in
Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and
A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety. The events of this past year have raised important questions about media in the 21st century. For many of us in the media business, it’s been a much-needed wake-up call, reminding us that our profession
IPG Mediabrands, the agency behind IFC’s new documentary “Dear Santa,” is launching Traverse32, a development and entertainment company aimed at flipping the script on traditional branded content. Much like “Dear Santa,” which was supported by the U.S. Postal Service, Traverse32 will develop, produce and distribute entertainment content in partnership with influential brands. Other notable projects
The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets. In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms.