October 10th, 2024, New York, NY – Mediahub, an IPG Mediabrands agency that propels brands through a challenger mindset, today announced the appointment of Nicole Estebanell as its new U.S. CEO. Estebanell steps into the role after serving as Global Chief Client Officer at sister agency, Initiative, for the past two years.
Over the course of her 25+ year career in media and marketing, Estebanell has led transformation across global accounts. As U.S. CEO, Estebanell will be charged with furthering Mediahub’s position as a top media agency, overseeing its U.S. based client portfolio inclusive of leading brands like Chipotle, Netflix, the NBA and Ulta Beauty, and spearheading its next phase of growth.
“As the media landscape continues to grow in complexity and brands increasingly seek connected, data-driven capabilities, we sought to identify a U.S. leader with a dynamic breadth of experience,” said John Moore, Global CEO of Mediahub. “Nicole brings just that to the table, having helped deliver innovative, creative solutions for some of the world’s most iconic brands. I can’t think of a better person for the job.”
Estebanell’s passion lies at the intersection of media, technology, and culture, where she has spearheaded award-winning work with a focus on driving tangible business outcomes. Her leadership combines sharp strategic insight with emotional intelligence, fostering a culture of community and excellence. Estebanell is a regular on the industry speaker circuit, having taken the stage at Advertising Week New York and Cannes Lions, and has been honored some of the top accolades. She joined Initiative as it was being awarded Ad Age’s 2023 A-List Media Agency of the Year and is a recipient of She Runs It’s 2021 “Changing the Game” awards.
“I’ve long admired Mediahub given its status as the challenger agency within the IPG Mediabrands network, made even stronger by the backing of Interpublic,” said Estebanell. “John and the team have consistently delivered boundary-pushing work while nurturing a culture of innovation like no other. I’m excited to build upon that work while maintaining what makes it such a special place to make Mediahub soar to new heights.”
