From Swifties to Squid Game: Why brands should pay attention to superfans

With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days.

IPG’s Initiative Wins Volvo’s $500 Million Media Account

Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief

AMGEN HIRES IPG MEDIABRANDS FOR US MEDIA

Holding company network creates bespoke unit to manage biotechnology giant’s business Biotechnology giant Amgen has awarded its U.S. media business to Interpublic Group of Cos.’ Mediabrands after a four-month competitive review supported by MediaLink.

MAGNA Advertising Forecast: Media Innovation to Propel the Global Ad Market Towards the Trillion Mark

Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by

Most docs say pharma ads improve patient condition awareness

More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment unit MAGNA teamed with health advertising platform DeepIntent to analyze the impact of pharma ads on the relationship between healthcare professionals (HCP) and patients.

LITTLE CAESARS HIRES IPG’S MEDIAHUB FOR US MEDIA

Little Caesars has named IPG’s Mediahub its U.S. media agency of record following a competitive review process led by JLB + Partners and AMI + Partners. Horizon was the incumbent on the account; it did not return a request for comment. Little Caesars declined to share which agencies took part in the review.

How Interpublic’s Interact can redefine brand growth and connectivity

Mediahub Names Nicole Estebanell as U.S. CEO

October 10th, 2024, New York, NY – Mediahub, an IPG Mediabrands agency that propels brands through a challenger mindset, today announced the appointment of Nicole Estebanell as its new U.S. CEO. Estebanell steps into the role after serving as Global Chief Client Officer at sister agency, Initiative, for the past two years. Over the course

Sports Rights Are More Fragmented Than Ever – Who Are the Winners and Losers?

As streaming giants, traditional broadcasters and niche entrants battle over sports media rights, more viewers are watching sports than ever. Dani Benowitz, global and US president, MAGNA, explores how viewers benefit from higher-quality broadcasts and more options, while sports organizations and streaming services gain new audiences and subscribers, but the fragmented landscape poses challenges of

MAGNA nudges its 2024 media spend forecast upward

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend,