Magna and Sightly’s research shows the approach can triple purchase intent   There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the

We’re living through a golden age of sports, and marketers are waking up to the opportunity in greater numbers than ever. As Super Bowl LIX approaches, Kevin Collins, EVP, sports marketplace strategy at MAGNA, explores the key drivers behind the boom and the reasons brand advertisers (and media buyers) should focus their sports strategy on

With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days.

Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by

More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment unit MAGNA teamed with health advertising platform DeepIntent to analyze the impact of pharma ads on the relationship between healthcare professionals (HCP) and patients.