A new global study conducted by Mediahub, Snapchat, and attention measurement leader Amplified Intelligence reveals the outsized influence that media platform selection and creative choices have on driving consumer attention and business outcomes. In particular, tapping into “consumer happiness” and choosing digital platforms and ad creative that cultivate and reinforce that feeling, can help brands
Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the
Since it was founded in 2008, Interpublic’s IPG Mediabrands unit arguably has undergone more change in leadership, organization, product, services and philosophical approach than any of the other major agency holding company media-services divisions. So it shouldn’t be surprising that its transformation has continued under its most recent chief, Eileen Kiernan. What is surprising is
We’re living through a golden age of sports, and marketers are waking up to the opportunity in greater numbers than ever. As Super Bowl LIX approaches, Kevin Collins, EVP, sports marketplace strategy at MAGNA, explores the key drivers behind the boom and the reasons brand advertisers (and media buyers) should focus their sports strategy on
With so much online, it’s hard to stand out — that is, unless you can attach your company to something your consumer is passionate about. Luckily, everyone is a fan of something these days.
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief
Holding company network creates bespoke unit to manage biotechnology giant’s business Biotechnology giant Amgen has awarded its U.S. media business to Interpublic Group of Cos.’ Mediabrands after a four-month competitive review supported by MediaLink.
Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by
More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment unit MAGNA teamed with health advertising platform DeepIntent to analyze the impact of pharma ads on the relationship between healthcare professionals (HCP) and patients.
Little Caesars has named IPG’s Mediahub its U.S. media agency of record following a competitive review process led by JLB + Partners and AMI + Partners. Horizon was the incumbent on the account; it did not return a request for comment. Little Caesars declined to share which agencies took part in the review.