Most docs say pharma ads improve patient condition awareness

More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment unit MAGNA teamed with health advertising platform DeepIntent to analyze the impact of pharma ads on the relationship between healthcare professionals (HCP) and patients.

LITTLE CAESARS HIRES IPG’S MEDIAHUB FOR US MEDIA

Little Caesars has named IPG’s Mediahub its U.S. media agency of record following a competitive review process led by JLB + Partners and AMI + Partners. Horizon was the incumbent on the account; it did not return a request for comment. Little Caesars declined to share which agencies took part in the review.

How Interpublic’s Interact can redefine brand growth and connectivity

Mediahub Names Nicole Estebanell as U.S. CEO

October 10th, 2024, New York, NY – Mediahub, an IPG Mediabrands agency that propels brands through a challenger mindset, today announced the appointment of Nicole Estebanell as its new U.S. CEO. Estebanell steps into the role after serving as Global Chief Client Officer at sister agency, Initiative, for the past two years. Over the course

Sports Rights Are More Fragmented Than Ever – Who Are the Winners and Losers?

As streaming giants, traditional broadcasters and niche entrants battle over sports media rights, more viewers are watching sports than ever. Dani Benowitz, global and US president, MAGNA, explores how viewers benefit from higher-quality broadcasts and more options, while sports organizations and streaming services gain new audiences and subscribers, but the fragmented landscape poses challenges of

MAGNA nudges its 2024 media spend forecast upward

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend,

Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And ‘Turbocharge’

In the face of an increasingly complex and rapidly evolving data and technology marketplace, big agency enterprises frequently need to decide on whether to build, buy or rent next-generation solutions.

In the Age of Personalization, Acxiom’s Data and Identity Solutions Give IPG Mediabrands’ Clients a Competitive Edge

IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG Mediabrands. Although the agency holding company had a partnership with sustainability tech vendor SeenThis since 2021, only a subset of its clients took advantage of the relationship.

MAGNA Ups Advertising Growth Outlook Following Strong First Half of the Year

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a