How Interpublic’s Interact can redefine brand growth and connectivity

IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG Mediabrands. Although the agency holding company had a partnership with sustainability tech vendor SeenThis since 2021, only a subset of its clients took advantage of the relationship.

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its

KINESSO Unveils Industry’s Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era

The Emerging Tech Assessment Enables IPG Mediabrands Agencies to Deliver Unparallelled Campaign Results for Brands Despite Impending Signal Loss NEW YORK–(BUSINESS WIRE)–KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in