MAGNA Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline

The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company MAGNA raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in the first quarter and an

More uniformity needed to solve MFA, finds IPG Mediabrands

Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit MAGNA. The media agency network studied for

IPG Mediabrands Partnership With Adelaide Activates New Era in Media Quality Management

New York, United States; April 25, 2024 – IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands agencies with access to Adelaide’s robust attention data

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its

IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emissions From Media Activities

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry

ZEFR AND IPG MEDIABRANDS LAUNCH PARTNERSHIP TO COMBAT MISINFORMATION

New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and

IPG MEDIABRANDS’ INVESTMENT IN TECH INNOVATION BROUGHT BIG WINS

IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation for

KINESSO Unveils Industry’s Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era

The Emerging Tech Assessment Enables IPG Mediabrands Agencies to Deliver Unparallelled Campaign Results for Brands Despite Impending Signal Loss NEW YORK–(BUSINESS WIRE)–KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in

IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced a global partnership with

IPG Mediabrands Receives the ISO 27001:2013 Global Certification

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today it’s been awarded a Global ISO 27001:2013 certification for its quality information security management system (ISMS). The ISO/IEC 27001 is widely recognized as the international standard for information security through the building and maintenance of an information security management system.