Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And ‘Turbocharge’

In the face of an increasingly complex and rapidly evolving data and technology marketplace, big agency enterprises frequently need to decide on whether to build, buy or rent next-generation solutions.

In the Age of Personalization, Acxiom’s Data and Identity Solutions Give IPG Mediabrands’ Clients a Competitive Edge

IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG Mediabrands. Although the agency holding company had a partnership with sustainability tech vendor SeenThis since 2021, only a subset of its clients took advantage of the relationship.

MAGNA Ups Advertising Growth Outlook Following Strong First Half of the Year

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

MAGNA Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline

The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company MAGNA raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in the first quarter and an

More uniformity needed to solve MFA, finds IPG Mediabrands

Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit MAGNA. The media agency network studied for

IPG Mediabrands Partnership With Adelaide Activates New Era in Media Quality Management

New York, United States; April 25, 2024 – IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands agencies with access to Adelaide’s robust attention data

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its

IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emissions From Media Activities

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry

ZEFR AND IPG MEDIABRANDS LAUNCH PARTNERSHIP TO COMBAT MISINFORMATION

New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and