AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its

IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emissions From Media Activities

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry

ZEFR AND IPG MEDIABRANDS LAUNCH PARTNERSHIP TO COMBAT MISINFORMATION

New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and

IPG MEDIABRANDS’ INVESTMENT IN TECH INNOVATION BROUGHT BIG WINS

IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation for

KINESSO Unveils Industry’s Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era

The Emerging Tech Assessment Enables IPG Mediabrands Agencies to Deliver Unparallelled Campaign Results for Brands Despite Impending Signal Loss NEW YORK–(BUSINESS WIRE)–KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in

IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced a global partnership with

IPG Mediabrands Receives the ISO 27001:2013 Global Certification

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today it’s been awarded a Global ISO 27001:2013 certification for its quality information security management system (ISMS). The ISO/IEC 27001 is widely recognized as the international standard for information security through the building and maintenance of an information security management system.

IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner

Kinesso, Matterkind and Reprise Come Together to Form New Unified Entity NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse

IPG Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media July 18, 2023, New York, NY: IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that

IPG Mediabrands Wins GEICO’s $1.4B Media Review

It marks an end to the insurance brand’s nearly three-decade relationship with Horizon Media IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico