IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner

Kinesso, Matterkind and Reprise Come Together to Form New Unified Entity NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse

IPG Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media July 18, 2023, New York, NY: IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that

IPG Mediabrands Wins GEICO’s $1.4B Media Review

It marks an end to the insurance brand’s nearly three-decade relationship with Horizon Media IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico

Ad Firms Predict Slower Advertising Growth for 2023

Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a Magna forecast Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to

IPG Mediabrands to Offer Clients Net-Zero Media Buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing the carbon footprint of digital advertising. Working with Scope3, a company that specialises in media supply chain emissions, Mediabrands’ clients

IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display

Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022)—IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards

MAGNA Advertising Forecasts (U.S. Fall Update)

Innovation Keeps the Ad Marketing Moving KEY FINDINGS In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), and robust

Key Leaders Elevated to CEO Roles at McCann Worldgroup and IPG Mediabrands

Daryl Lee to Lead McCann Worldgroup and Eileen Kiernan to Lead IPG Mediabrands Bill Kolb Moves to Chairman Role at McCann Worldgroup Interpublic Group (NYSE: IPG) announced today senior leadership changes that will see a number of outstanding, tenured executives assume significant new responsibilities within the holding company. At McCann Worldgroup, Daryl Lee, previously the Global CEO of

How Mediabrands Is Recruiting DE&I Talent Through Social Media

‘We See You’ social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer marketing-style approach, using social media and digital video, in an effort to lure talent from non-advertising fields and

A view from Daryl Lee: Media is Getting Creative as an Awards-worthy Force for Good in Troubled Times

The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under