TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the
IPG Mediabrands is appointing Rahel Rasu as Global Chief Communications Officer to manage all internal and external communications strategy for the global media agency network. Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications and corporate social responsibility. Based in
Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and
A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety. The events of this past year have raised important questions about media in the 21st century. For many of us in the media business, it’s been a much-needed wake-up call, reminding us that our profession
IPG Mediabrands, the agency behind IFC’s new documentary “Dear Santa,” is launching Traverse32, a development and entertainment company aimed at flipping the script on traditional branded content. Much like “Dear Santa,” which was supported by the U.S. Postal Service, Traverse32 will develop, produce and distribute entertainment content in partnership with influential brands. Other notable projects
The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets. In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms.
IPG Mediabrands hired Hermon Ghermay as its first global chief culture officer. She will oversee the media agency network’s worldwide cultural efforts in the role, including its diversity, equity and inclusion strategy, planning and execution. The agency said Ghermay, who has been serving as a director at executive search firm Grace Blue since 2015, will
We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share
Ezra Geld has joined Mediabrands as CEO for Brazil. Ezra has more than 23 years of experience in Marketing, Advertising and Digital Transformation. He started his career in PHD London as Media Manager and then joined J. Walter Thompson Brazil where he continued to develop professionally in important leadership roles as a commercial consultant, media
NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms